Monday, June 8, 2009

Your Twitter Must Do List

So You've Discovered Twitter...Now What?


Well pat yourself on the back. Because at least you know that you should be looking into this latest social networking fad called Twitter. And used correctly, Twitter can be a big boost to your online business. And, in fact, I am going to show you an online business further down in this blog that works fantastic with Twitter and you owe it to yourself to check it out. But for now, let's take a look at why Twitter sometimes doesn't produce the results one would expect:

  • Twitter works better for some types of businesses than with others
  • Twitter is a great tool but lacks some key marketing functionality
  • Twitter makes it easy to get followers (not always a good thing and you'll see why later)
Like Traffic Exchanges, Twitter seems to work better for people who are promoting online business opportunities rather than a particular product or service. The reason is fairly obvious. The people who use these services are more highly targeted since many are looking to start an online business or have already started one.

But the reason Twitter doesn't really work for other types of businesses (for example, a hair loss product), is simply because of Twitter's own lack of marketing functionality.

For instance, often times someone with an online business will build quite an impressive following on Twitter, with hundreds or maybe even thousands of followers, but yet can't seem to make any sales whatsoever even though they send out lots of tweets about their product or service. Do you have any guesses as to why that might be?

Simply put, Twitter allows anyone, with any interests, to follow you. It doesn't really matter if they have an interest in online business opportunities or the latest drummer to spontaneous combust in the band "Spinal Tap". As long as you don't block them, then they can follow you and what is the chance they will be interested in your business? Slim to nada? Oh, you could get lucky and get an occasional lead or sale, but that's no way to accelerate your profit potential, now is it.


Twollo To the Rescue


Enter Twollo. Be sure to sign up with the free product. It is a powerful tool that hooks up with your Twitter account and allows you to select people to follow based on certain keywords that you choose. So, if you are interested in home based business opportunities, you could set up Twollo to follow people interested in "home based business opportunities" or "work at home businesses" or "internet businesses". And it also helps with all those other types of businesses out there that might not be an online business because now they too can target their specific audience that might be interested in what they are promoting. This great tool allows you to follow a certain demographic on Twitter and when you do, these people that you follow often respond by following you back. And there you have it. You are creating a very targeted market in which to promote.


Tweet Later Gator


One other tool that is a "must have" is called Social Oomph. They offer a Professional version of this tool but you can just sign up for the FREE version. What this tool allows you to do is to send your followers a predefined "Welcome Message", and don't discount how powerful of a weapon this can be in getting leads and/or sales. Because what you are going to send them is a "Thank you" message for them signing up to follow you and then you are going to soft sale them to your web site where you will explain the product or service you are promoting. And that's what you want, right? Because what we all want is highly targeted traffic to our web site.

So an example of your message might be as follows:

"Thanks for follow. Earn on Twitter http://yourwebsite.com and get more followers http://tweetergetter.com Tweet Ya Later!"

Get Those Tweets


The final tool in our arsenal of Twitter marketing is called TweeterGetter. In the welcome message above you will notice that the TweeterGetter web site is part of the message. This is very important! Because TweeterGetter is a viral marketing program that can explode the number of followers that you have. If you check the link out for TweeterGetter you will see that my referral id is part of the link. That means I will be referring you. And when you send people to TweeterGetter you will simply be replacing my referral id with yours.

But remember, we don't want just any followers. We want highly targeted followers. So you want to send this web site to those people that you get to follow you using the marketing tools as outlined above. The web site called "yourwebsite.com" in the message should be directing your followers to a web site similar to the one you are reading now with instructions on how to duplicate these Twitter marketing strategies.

If you follow these steps by signing up for the tools mentioned above you should see your Twitter following grow significantly with highly targeted potential leads and sales.

Which Brings Us to a Great Program


This online business is exploding right now. It's relatively new to the online business scene and the potential for growth is phenomenal. And it is perfect for using the Twitter Marketing Strategy outlined above to promote this business. 

Interested? You can learn even more about this program at my blog.

Or, if you're convinced and ready to try it out NOW, then sign up here.

Happy Marketing!

Gary Chappelle
President, Comsult Corporation
ACME People Search Biz

gchappelle@gmail.com